Sales Pitch Deck for the Cybersecurity Company

Cybersecurity sales pitch deck

Challenge

How to pitch a complex product?

CTOs and CSOs are those expert high-IQ target audiences, allergic to generic slides, who are so hard to please, and yet crucial for your pitch.

Solution

Develop an intuitive design concept with a bold cybersecurity metaphor at its' core

To effectively engage CTOs and CSOs, we crafted a pitch deck with an intuitive design centered on a bold cybersecurity metaphor. This approach simplifies complex concepts, making them accessible and compelling. We ensured the visuals were straightforward and professional, with clear cues for sales experts to deliver precise messages. The design incorporated familiar industry elements, like dark mode and robust typography, to resonate with the audience. A consistent visual theme, anchored by the anti-hero character "the intruder chameleon," guided the viewer's attention and reinforced key points throughout the presentation.

Key Visuals

Craft a clear story

Straightforward and relatable for clients' sales experts. They will get the cues, that sound professional and precise for the chief security officers.

Slide content makes the rest: all the juicy tech advantages are there.

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Build the style

For starters, there's the logo.
Next we design the style-shaping elements.
Main focus on typography and lines.

For the target audience this style looks familiar, polished, comprehensive, not salesy - because we speak their language.

Dark mode - default and familiar for people in this industry.‍

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Key visuals

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Roboto is a geometric sans-serif typeface that is thoughtfully designed for a wide range of devices, sizes and resolution.

Vibrant gradient , which works well, when applied to various shapes, creating consistency and illumination effect throughout the presentation.

The intruder chameleon, as an anti-hero character, also appears in different situation, works as a visual anchor to navigate viewers attention.

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Tools: Microsoft PowerPoint + Google Slides + Adobe Illustrator + Adobe Photoshop

Process

Result

Latest works...