Sales Pitch Deck for the Cybersecurity Company
CTOs and CSOs are those expert high-IQ target audiences, allergic to generic slides, who are so hard to please, and yet crucial for your pitch.
Craft a clear story
Straightforward and relatable for clients' sales experts. They will get the cues, that sound professional and precise for the chief security officers.
Slide content makes the rest: all the juicy tech advantages are there.
Build the style
- For starters, there's the logo.
- Next we design the style-shaping elements.
- Main focus on typography and lines.
For the target audience this style looks familiar, polished, comprehensive, not salesy - because we speak their language.
Dark mode - default and familiar for people in this industry.
Roboto is a geometric sans-serif typeface that is thoughtfully designed for a wide range of devices, sizes and resolution.
Vibrant gradient , which works well, when applied to various shapes, creating consistency and illumination effect throughout the presentation.
The intruder chameleon, as an anti-hero character, also appears in different situation, works as a visual anchor to navigate viewers attention.
Tools: Microsoft PowerPoint + Google Slides + Adobe Illustrator + Adobe Photoshop