Challenge

An OT cybersecurity company had brought several security products together into one platform that also protects legacy plant systems. Its sales team needed a pitch deck for industrial buyers: plant managers, engineers and compliance leads who know production inside out but don't speak security.

The deck had to show what a cyber incident costs a production line, from stoppages and waste to health and safety, and how one platform keeps the plant running and compliant with IEC 62443 and NIS2.

Concept

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We built the visual language around the pulse of a production chain. Production is a continuous process: its health has to be watched like a heartbeat, and every deviation from the norm has to be analysed, both for operations and for security.

The pulse line runs through the whole deck. Stoppages, waste, health and safety implications and the risk of a cyber incident appear as spikes on it, and in 3D the same line becomes the cable that carries the production chain across the key slides.

Product symbols

Each product in the platform got its own symbol, a letter on a shared shape in the deck's palette, so a slide can introduce Space Inspector, Portable Monitor and Enclave at a glance.

Pitch deck

The story moves from the OT cyber landscape to the platform: where IT and OT security don't meet, what the current scenario costs, what one-stop OT-native control looks like, and which industry leaders already rely on it. 3D scenes carry the slides with little data, so the security topic stays tangible for a non-technical room.

Infographics

Frameworks the audience already knows, like identify, protect, detect, respond and recover, were redrawn in the deck's line and colour, so data slides read as part of the same story.

Typography

Ubuntu for headings and Open Sans for text. Both fonts are free, so the deck opens and edits the same way in any program and on any device the sales team uses.

Outcome

The sales team got a pitch deck that explains a consolidated OT security platform to industrial buyers, built on a visual system they can reuse for new products and events: the pulse line, product symbols, 3D scenes and infographic style.

Anonymized case study of a real-life project for a cybersecurity company.