Challenge

In September 2024 the Bahamas passed its Longevity Act, replacing the 2013 stem cell legislation and opening the country to gene therapies, immunotherapies and advanced regenerative treatments. LARTA holds the sole government mandate to run that framework, taking biotech and medtech companies through licensing, local clinical partnerships and trial oversight. It started with no logo, no tone of voice and no messaging, a month before its public launch.

The identity had to be official enough that ministries, regulators and investors would treat the mandate as real, modern enough for founders choosing where to run their next trial, and clearly not a biotech itself. Too official and it reads as a government department; too structured and it becomes an academic journal; too energetic and it becomes another startup.

Strategy

Rather than focusing on a single audience, LARTA operates as a connecting layer. It brings together innovators, clinicians and institutions, supporting clearer and more responsible pathways for advanced medical care.

Our work began with understanding this role. The goal was not to simplify the subject itself, but to make its structure more visible. The digital experience was shaped to support orientation, clarity and trust.

Visual identity

This project explores how visual identity, UI UX and web design can support clarity within that complexity. The goal was not to simplify the subject itself, but to design a digital foundation that helps structure information, build trust and guide users through an evolving health landscape.

Digital

The work focused on creating a cohesive brand identity and web experience that reflect LARTA’s role as a connecting hub — where innovation, responsibility and accessibility meet within a single digital system.

Event design

The identity carries through to the stage, the booth and the street: keynote screens, a modular exhibition stand, roll-ups and banners for the talk series, all built from the same gradient system and conversation-first messaging.

Outcome

The resulting visual identity and web presence reflect LARTA’s role as a bridge between innovation and access.