Challenge

When you run a rapidly scaling semiconductor startup, and find yourself at the point, where the brand style you made initially a few years ago is outdated, there are loads of inconsistent documents and presentations, but the investor meetings are scheduled one by one, and you need to reassure them, that the company has matured over the years… What would you do?

Strategy

When you run a rapidly scaling semiconductor startup, and find yourself at the point, where the brand style you made initially a few years ago is outdated, there are loads of inconsistent documents and presentations, but the investor meetings are scheduled one by one, and you need to reassure them, that the company has matured over the years… What would you do?

Tone of voice

When you run a rapidly scaling semiconductor startup, and find yourself at the point, where the brand style you made initially a few years ago is outdated, there are loads of inconsistent documents and presentations, but the investor meetings are scheduled one by one, and you need to reassure them, that the company has matured over the years… What would you do?

Design system

When you run a rapidly scaling semiconductor startup, and find yourself at the point, where the brand style you made initially a few years ago is outdated, there are loads of inconsistent documents and presentations, but the investor meetings are scheduled one by one, and you need to reassure them, that the company has matured over the years… What would you do?

Presentation

When you run a rapidly scaling semiconductor startup, and find yourself at the point, where the brand style you made initially a few years ago is outdated, there are loads of inconsistent documents and presentations, but the investor meetings are scheduled one by one, and you need to reassure them, that the company has matured over the years… What would you do?

Digital

When you run a rapidly scaling semiconductor startup, and find yourself at the point, where the brand style you made initially a few years ago is outdated, there are loads of inconsistent documents and presentations, but the investor meetings are scheduled one by one, and you need to reassure them, that the company has matured over the years… What would you do?

Outcome

When you run a rapidly scaling semiconductor startup, and find yourself at the point, where the brand style you made initially a few years ago is outdated, there are loads of inconsistent documents and presentations, but the investor meetings are scheduled one by one, and you need to reassure them, that the company has matured over the years… What would you do?

Our new brand identity marks an exciting point of our mission. Pline is powering the global risk workflows of many of the market-leading commercial insurers. Our mission is to enable a bigger, more impactful insurance industry and we are passionate about achieving this goal.
— John Smith, Co-Founder & CEO, Pline